Top picks: What to see at Marketing Week Live

Marketing Week Live returns to Kensington Olympia on 6 and 7 March, offering the latest trends and thinking in marketing.

MWL

Marketing Week Live returns to Kensington Olympia on 6 and 7 March, offering the latest trends and thinking in marketing.

Now in its 11th year, Marketing Week Live aims to make marketing and marketers more impactful, to help them navigate the modern marketing landscape and do their jobs better.

Thanks to our array of exhibitors and stage speakers, the two-day event will provide nuts-and-bolts solutions to current and future problems, as well as practical, hands-on advice from all corners of the ecosystem that will leave marketers with an armful of takeaways.

We will also have some of the biggest names and brands on-hand to offer inspiration. From Unilever’s outgoing chief marketing and customer officer Keith Weed to Nationwide CMO Sara Bennison, you will hear from senior leaders about what success does and should look like.

Here are our picks of what to expect:

Marketing under the microscope

To kick off proceedings on day one, join two award-winning marketers at different stages of their career as they discuss the big challenges in marketing. Marketing Week editor Russell Parsons will be joined by Nationwide’s CMO Sara Bennison, who was crowned Marketer of the Year at the Marketing Week Masters 2018, as well as our Rising Star Philippa Neath, who is communications manager at Marshall Amplification. The two will have a candid chat about marketing’s perception as a career, what needs to change and what will shape the future.

A life in marketing

Unilever‘s Keith Weed, who confirmed his departure from the FMCG giant at the end of last year, will be sharing the highs and lows of his 35-year career at the business in a candid fire-side chat with Marketing Week editor Russell Parsons. He will also share his thoughts on the state of the marketing universe in this not to be missed session, which takes place at 9:10 on day two.

Ditch your job description — do real marketing

This is the rallying cry from Marketing Week columnist and leadership expert Thomas Barta. Markets and industries are radically changing yet many marketers are still busy doing the same old thing. Why? Because someone told them to. In this thought-provoking and inspirational session Barta will once again challenge marketers’ conventions, arguing that job descriptions have in fact turned into job restrictions.

The future customer and what it means for marketers

Join Marketing Week and a panel of CMOs, including TSB CMO Pete Markey, Eve’s newly-appointed CMO Cheryl Calverley and Marketing Week columnist and director of Passionbrand Helen Edwards who will discuss the skills and approach brands will need to meet the needs of customers in years to come.

Protecting brand reputation: Crisis communications checklist for the digital age

Join international communications and crisis management expert Susanna Flood on the Marketing Tech & Effectiveness Stage at 15:30 on day one to find out how to better protect your brand in the wake of a crisis. This session will cover whether it’s best to turn to social or traditional media in times of crisis, which voices to listen to and how do you monitor them, and how to measure and evaluate the impact of a brand crisis.

Choosing the right attribution model to optimise your B2B campaigns

In this session hosted by Kirsty Dawe, managing director of Really B2B, which is also owned Marketing Week’s parent company Xeim, find out about different types of attribution modelling and how to choose the most appropriate model for your business, as well as using attribution to optimise B2B campaigns.

Marketing Week Live takes place alongside The Insight Show on 6 and 7 March at Kensington Olympia. For more information about the show including how to exhibit and attend visit the Marketing Week Live website.

Download a comprehensive preview of the show here. 

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