How marketing salaries stack up in 2019

We have gathered together data from Marketing Week’s 2019 Career and Salary Survey to provide a quick look at key findings, including marketing salaries by seniority as well as the pay gap across sectors.

Want to know the average salary of a marketing manager or how much a marketer working in FMCG can expect to earn on average? This article collates some of the key facts and figures from the Marketing Week’s Career and Salary Survey 2019, the industry’s most in-depth census of marketing careers and salaries.

Below we look at:

  • Average marketing salary by job seniority
  • Average marketing salary by sector
  • Average gender pay gap by role
  • Average gender pay gap by sector

Average marketing salary by job seniority

Board Director £117,700
Marketing Director/Vice-President £94,745
Business Owner/Partner £72,727
Senior Marketing Manager/Department Manager £56,585
Marketing Manager £42,503
Junior Marketing Manager £35,726
Senior Marketing Executive £31,767
Marketing Executive £26,539
Marketing Assistant £23,594

Average marketing salary by sector

Consumer Electronics £63,949
FMCG £58,324
Automotive £57,597
Utilities £56,165
Travel/Transportation £54,247
Beauty £53,772
Telecommunications/IT £53,516
Health/Pharmaceuticals £53,316
Financial £52,158
Gaming/Gambling £52,008
Entertainment £49,986
Media Owner £49,608
Technology/Software £49,453
Professional Services £48,912
Fashion £48,403
Agency/Consultancy £47,029
Sport £46,779
Travel/Leisure £45,786
Education £45,704
Industry/Trade Body £44,847
Retail/Wholesale/Ecommerce £44,138
Construction/Property £43,937
Public Sector £43,750
Charity/Not-for-Profit £42,014

Average gender pay gap by marketing role

Business Owner/Partner 39%
Board Director 30%
Marketing Director/Vice-President 14%
Senior Marketing Manager/Department Manager 14%
Senior Marketing Executive 12%
Junior Marketing Manager 11%
Marketing Executive 6%
Marketing Manager 5%
Marketing Assistant 1%

READ MORE: Brands’ sluggish response to the gender pay gap is failing female marketers

Average gender pay gap by marketing sector

Beauty 57%
Fashion 53%
Consumer Electronics 50%
Utilities 49%
Gaming/Gambling 45%
Telecommunications/IT 44%
Automotive 43%
Entertainment 43%
FMCG 43%
Education 42%
Travel/Transportation 41%
Travel/Leisure 39%
Health/Pharmaceuticals 36%
Industry/Trade Body 34%
Media Owner 33%
Technology/Software 32%
Agency/Consultancy 32%
Financial 31%
Professional Services 31%
Retail/Wholesale/Ecommerce 31%
Construction/Property 30%
Public Sector 30%
Charity/Not-for-Profit 28%
Sport 24%

*All data from Marketing Week Career and Salary Survey 2019. The 2019 Marketing Week Career and Salary Survey analysed the responses of 4,415 marketers from 24 different industries, including agencies and consultancies, the automotive sector, entertainment, FMCG, financial, telecoms, sport and travel. The seniority of the respondents ranged from graduates and marketing assistants to senior managers, board directors and partners. This is a nationwide sample of UK marketers, including digital specialists. In all cases relating to pay marketers were asked to give their basic wage, excluding bonuses and benefits.

Hide Comments1 Show Comment
  • Phil Ainley 3 Feb 2019 at 12:10 pm

    Hmmm, not sure these reflect the salaries in the north of the UK. Look over inflated to me

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