Consumer confidence ‘stuck in the mud’

Brits’ confidence in the UK economy has not been in positive territory for over three years.

It is perhaps no surprise that UK consumer confidence has entered its third month at -13, given the unwavering lack of clarity surrounding Britain’s future.

While March held a small degree of optimism for people’s own financial prospects, April has seen the dial swing the other way, with scores for both personal financial situation over the last 12 months (-1), and over next 12 months (-2), down.

The major purchase index, which registers likelihood to make a big purchase such as furniture or electrical goods, also decreased by 8 points to 12. However, this is still two points higher than in April 2018.

This is according to GfK’s long-running Consumer Confidence Index, which charts Britons’ confidence in five key areas.

Perhaps unexpectedly, faith in the economy appears to be growing, with the index for the general economic situation over the past 12 months up 3 points, while confidence in the economy over the next 12 months has moved up 2 points.

“We’ve recorded three months in a row at – 13 for the Overall Index Score and we seldom see that ‘stuck-in-the-mud’ pattern,” says Joe Staton, client strategy director at GfK.

“The key point is that consumer confidence is trapped in negative territory and we have not seen a positive Overall Index Score since January 2016. It’s all down to the uncertainty over Brexit. We may have enjoyed a surprisingly warm Easter weekend recently but consumer sentiment is as cold as ice and there’s no sign of a thaw anytime soon.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here