Marketing Week Masters awards shortlist: Channel Masters

Branded Experiences and Events

Asics – Blackout Track – Edelman
Co-op – Co-op @ Music Festivals 2018
EE – 4G Cinema – M&C Saatchi Public Relations
Huawei Consumer Business Group – Huawei Presents Unfinished Symphony
Sainsbury’s – The Bude Tunnel – Gravity Road

Content

The Body Shop – Charting the rise of veganism through data storytelling – iProspect
Diageo Baileys – Nobody puts Baileys in the Corner – Carat
Elvie – Pumping. Unplugged. – Mother
Essity Bodyform/Libresse – Viva La Vulva – AMVBBDO
Notonthehighstreet – Notonthehighstreet Gift Guide
Virgin Holidays – Virgin Holidays: Trending Travel Guide – FowardPMX

Data-driven Marketing

Canon –  Nurturing the art of visual storytelling – VCCP
Eurostar – Inspiring real connections for smooth customer journeys – iProspect UK
Orangetheory Fitness – Data Beats – Publicis Sapient
Pets at Home Group – Pets at Home VIP Club – Go Inspire Group
Shell Russia – Injecting data-led marketing strategy to engine lubricants in Russia – Ekimetrics
Toyota Europe – Toyota AYGO: Just Go! – The&Partnership

Insight and Market Research

Essity Bodyform/Libresse – Viva La Vulva – AMVBBDO
Heineken – When You Drive, Never Drink – Edelman
Northumbrian Water Group – NWG Business Plan
Square –  Digital Towns – Harvard
William Grant & Sons for Glenfiddich – Glenfiddich Experimental Series – Exposure

Mobile and Apps Marketing

Amplifon – Amplifon Hearing App – Publicis Sapient
Captain Morgan – Personalised Messages – Facebook
EasyJet – EasyJet Look&Book– VCCP
Huawei – StorySign – FCB Inferno
Nike – Nulla Puo Fermarci (Stop at Nothing) – AnalogFolk
No Kid Hungry – Driving Restaurant Visits to Support Dine Out for No Kid Hungry – GroundTruth

Multichannel Marketing

Bupa – #OpenUp
Capita for the British Army – Belonging 2019: Your Army Needs You – Karmarama, part of Accenture Interactive
The Guardian – The Joy of Print
The Times and The Sunday Times – Politics. Tamed. – The&Partnership (Pulse)

PR and Brand Storytelling

AIG Life – Max’s Story – Teamspirit
Greenpeace – Rang-tan – Mother
Lego – Birthday Brick – Engine | Mischief
The Roald Dahl Story Company – Matilda comes up Trumps
Vodafone – #Goldilocks – Engine | Mischief

Programmatic and Performance Marketing

B&Q – Extreme Weather for Extreme Results – Merkle | Periscopix
Sportsbook clients – Giving Sports Fans What They Want With ‘The Ticker’ – Jellyfish
Moss Bros – Delivering 6:1 incremental ROI in display – Crimtan

Search Marketing

Domino’s Pizza, UK and Ireland – Using AI to discover new audiences and drive revenue – Jaywing Intelligence
Peapod – NYC geo-targeted campaigns increase grocery orders by 262% – January Digital
Virgin Holidays – Virgin Holidays: Trending Travel Guide – FowardPMX
Wowcher – Driving ROI-markable results – Brainlabs

Social Media

Auto Trader – #AutoTraderGoals – AmazeRealise
British Council – Study UK
KFC UK & Ireland – Ain’t no small fry – Mother
Mars Chocolate – MIX – AMVBBDO
Sanofi – Buscopan IBS Truths Campaign – Pegasus

Sponsorship and Partner Marketing

Diageo for Guinness – Six Nations – AMVBBDO
Kelloggs – Kellogg’s Cornflakes and Love Island – Carat
Mondelēz for Cadbury’s Creme Egg – Cadbury’s Creme Egg Hunting Season – Carat
Muller UK & Ireland – Sponsoring British Athletics – Sylo Communication
TSB – The power of purpose in good times and bad

Video

Essity Bodyform/Libresse – Viva La Vulva – AMVBBDO
ellaOne (HRA Pharma) – My Morning After – Dirt and Glory Media
Elvie – Pumping. Unplugged. – Mother
Greenpeace – Rang-tan – Mother

The winners of Marketing Week’s Masters will be unveiled during a ceremony held at The Brewery in London on 2 October. For more information on the event and table bookings head to marketingweekmasters.com.