Marketing Week Masters awards shortlist: Special Masters

The shortlist for Marketing Week’s Masters awards for categories including Brand of the Year, Digital Transformation and Brand Purpose is revealed.

Marketing Week Masters 2019

Agency of the Year

Accenture Interactive
AMVBBDO
The&Partnership
VCCP
Mother

Best Use of a Small Budget

Elvie– Pumping. Unplugged – Mother
Lumen
– Sexy Santa Campaign 2018
Royal Museums Greenwich – Space LIVE
Skoda UK – #ThisIsOurTime – PHD, Fuse, Fallon London
Ulster Bank Northern Ireland – Banknote launch

Brand Innovation

Essity – Project Diamond
Huawei – StorySign– FCB Inferno
ShelterBox– No Ordinary Book Club– GOOD Agency
Silentnight– Silentnight Eco Comfort Breathe

Brand of the Year – powered by YouGov

Cadbury
Greggs
Ikea
Nationwide
Netflix

Brand Purpose

Essity Bodyform/Libresse – Viva La Vulva – AMVBBDO
Royal Canin– Delivering on Royal Canin’s brand purpose: Positive Outcomes in the Wellbeing of our Pets – Coast Digital
ellaOne (HRA Pharma)– My Morning After – Dirt and Glory Media 
HSBC UK – We are not an island – JWT 

Customer Experience

HSBC – HSBC.com: Putting our customers first
Mastercard
– Big Group with Mastercard Priceless Cities – Big Group
Transport for London – Hello London

Digital Transformation

Aer Lingus– Taking Dynamic to New Heights – Dentsu Aegis Network
Battersea Dogs & Cats Home
– Transforming Battersea’s use of digital
HSBC – Transforming HSBC.com
Lego – Transforming Lego’s approach to digital through a centralised model – Reprise

Diversity and Inclusion Champion

Essity Bodyform/Libresse – Viva La Vulva – AMVBBDO
Smirnoff– Free To Be– LADbible Group
Skoda UK – #ThisIsOurTime – PHD, FUSE, Fallon London
Tu – All Boobs Welcome –  Portas

Marketing Team of the Year

Aldi UK
Huawei UK
The Guardian
TSB
UKTV

Rising Star of the Year

Lucy Appleby – Roald Dahl Story Company
Gemma Hosking – Tails.com
Callum Macrae – IRIS Software
Aimée Treasure – VHR
Caitlin Williams – MSCI

The winners of Marketing Week’s Masters will be unveiled during a ceremony held at The Brewery in London on 2 October. For more information on the event and table bookings head to marketingweekmasters.com.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here