Five trends that will shape media in 2024
Michaela JeffersonFrom AVOD and retail media to artificial intelligence, we share the five trends that will shape media in 2024.
How can brands drive growth in 2024?
Niamh CarrollHigh levels of inflation have forced many brands to lean on increased prices as a lever of sales growth. This year, growth will have to come from elsewhere, presenting marketers with a huge challenge.
Should job-seeking CMOs be optimistic for 2024?
Molly Innes2023 was a year to forget, according to recruiters and job seeking marketers alike. From longer hiring processes to more interim roles and a focus on AI, here’s what senior marketers can expect in 2024.
How will 2024 shape up for junior and mid-level marketing recruitment?
Molly InnesDo marketers need to specialise at the beginning of their careers? What are the chances of promotion in 2024? Here’s what to expect for the job market in the next 12 months.
What marketers need to stop, start, and continue doing in 2024
Marketing Week ReportersAs we look forward to the year ahead, some of Marketing Week’s roster of columnists have taken a step back to provide a to-do list for the year ahead. Here, they share their thoughts on what behaviours, approaches, attitudes and practices should be reconsidered, ramped up and maintained.
‘We have to adapt and change’: How will marketers manage marcom spend in 2024?
Michaela JeffersonOptimism is in short supply as marketers face up to another year of constrained spend – but where that spend will be directed is ever-evolving.
The 2024 Agenda: Driving sustainable growth as rate of inflation eases
Niamh CarrollMany FMCG brands have relied on price increases to drive growth during inflation, but this is unlikely to be sustainable as costs ease next year.
The 2024 Agenda: More brands wave goodbye to ‘free’ entry points
Chris SutcliffeBrands are set to focus on monetising their existing valuable users rather than offering ‘free’ entry points and products that cut into their bottom lines.
Three ways marketers can make their media plans more sustainable in 2024
Marketing Week PartnerEvery wasted ad click contributes to carbon emissions, so brands must make sustainable media a higher priority in the coming year.
The 2024 Agenda: Social media becomes more widely used as a brand building tool
Lucy TesserasThe role of social media in brand building is becoming more widespread and is set to gain traction in 2024.
The 2024 Agenda: Brands must be prepared to navigate the ‘culture wars’
Niamh CarrollBrands continue to have to navigate a hyper-polarised world in 2024, in which they can be inadvertently dragged into political and social debates.
The 2024 Agenda: Tight budgets mean marketers will have to do more with less
Josh StephensonAs the economy continues to falter more marketers are going to have to make their budget stretch further in 2024.
The 2024 Agenda: Marketers grapple with global AI regulation
Chris SutcliffeAs generative AI continues to gain pace, there has been much call for further regulation, which is expected to be introduced in 2024.
The 2024 Agenda: The demand for interim CMOs will rise
Molly InnesPressures on budgets and big demands on marketing leaders are resulting in more marketers being out of full-time, permanent employment, and that looks set to continue into 2024.
The 2024 Agenda: The use of data ‘clean rooms’ will rise in pursuit of protecting privacy
Chris SutcliffeData privacy laws are set to change again next year just as data partnerships take off.
The Agenda 2024: Consistency is key
Molly InnesWhile marketers are prone to pursuing the next big idea, taking a more consistent approach is gaining pace for multiple reasons as brands eye up growth, effectiveness and cost saving.
The best marketing campaigns of 2023: Part 1
Marketing Week ReportersFrom Barbie to McDonald’s to Heinz, the Marketing Week team reveals the first six campaigns that make up our best of 2023.
The best marketing campaigns of 2023: Part 2
Marketing Week ReportersFrom M&S to Guinness to Cadbury, the Marketing Week team reveals the second six campaigns that make up our best of 2023.
Vote for your marketing campaign of 2023: Group stage
Marketing Week ReportersMarketing Week has selected the top 12 marketing campaigns of 2023 and now it’s time to vote for your favourite.
2023 marketing year in review: It’s been a good year for…
Marketing Week ReportersFrom a rise in brands positioning with competitors to B2B brand building going to the next level and women’s sport becoming ‘commercially sustainable’, 2023 has been a good year for shaking up the status quo.
2023 marketing year in review: It’s been a bad year for…
Marketing Week ReportersFrom the purpose backlash and a crackdown on advertising vices to the decline of the meat-free category, 2023 has not been a good year for everyone in the marketing world.