Marketing Week begins search for 2024’s Top 100 most effective marketers

Marketing Week is again seeking to celebrate marketers who have connected with colleagues and customers to deliver impact for their brand, through our sixth annual Top 100 list, sponsored by Digitas.

Marketing Week will again celebrate effective marketing leadership this year with the sixth annual Top 100 Most Effective Marketers list.

2024 has been another punishing year for businesses and marketing has continued to feel the brunt as the shifting tectonic plates of the global economy continue to define business priorities.

Against this backdrop, the 2024 edition of the Marketing Week Top 100, sponsored by Digitas, will again offer the definitive showcase of what makes an effective marketer, profiling and acknowledging the achievements of 100 UK marketers across 10 sector categories. Our search starts now, and will culminate in the naming of the Top 100 in October, followed by the announcement of our Marketer of the Year at the Marketing Week Awards in November.

The Top 100 will be a celebration of resilience, impact and leadership.

Russell Parsons, Marketing Week

Our esteemed judging panel includes Helen Edwards, partner at Passionbrand and Marketing Week columnist; Kathryn Jacob, chief executive of Pearl & Dean; Stephen Woodford, CEO of the Advertising Association and Jen Berry, CEO of Digitas UK, with more to be revealed soon.

Russell Parsons, editor-in-chief of Marketing Week, says: “It’s been a tough 12 months. The mettle of marketers has been tested. The Top 100 will be a celebration of resilience, impact and leadership – leading for company, colleagues and customers. I can’t wait to unveil them as examples that demonstrate the extraordinary talent in marketing.”

As this year’s headline sponsor of the Marketing Week Top 100, Digitas CEO Berry, adds: “In our fast-changing world, blending creativity with innovation is more important than ever. Last year, AI was the hot topic, and now we’re seeing it come to life.

“Marketers who embrace new technologies and nurture young talent can drive real growth for businesses and help the UK reclaim its creative edge. We’re excited to unveil those marketers making meaningful connections and positive impacts, both commercially and culturally. This year, we’re eager to see fresh ideas and celebrate the remarkable achievements within our industry.”