23red appointed by Barr Soft Drinks
23red, the youth marketing agency, has been appointed by Barr Soft Drinks to design interactive promotional activity in support of a series of Tizer-sponsored CD:UK under-18s club nights.
23red, the youth marketing agency, has been appointed by Barr Soft Drinks to design interactive promotional activity in support of a series of Tizer-sponsored CD:UK under-18s club nights.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.