28 agencies appointed to BBC’s design roster
Wolff Olins, Attik and Lambie Nairn are among the 28 agencies appointed by the BBC to its design roster to work on TV channel branding.
Wolff Olins, Attik and Lambie Nairn are among the 28 agencies appointed by the BBC to its design roster to work on TV channel branding.
British American Tobacco has posted a 25 per cent drop in pre-tax profits in the first half of 2003, after the group took a &£279m charge for restructuring its businesses in the UK and Canada. Last month, BAT said it would close its Darlington factory with the loss of 490 jobs.
David Silver’s observation that good internal communication is a “business-critical area that too many organisations are not getting right” is, unfortunately, spot on for too many organisations in the UK (Survey reveals ‘inadequate’ state of internal marketing, MW July 3). While millions are spent developing and promoting brands, many companies are still under-investing in communicating […]
Tryton Foods has appointed Soul to the £1.5m account for frozen food brand Aunt Bessie’s. It is not known which agencies Soul pitched against to win the account.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.