Adidas, Converse and Unicef among the Midem Marketing Competition finalists
Campaigns from Converse, Unicef and Adidas are among the 10 shortlisted by Marketing Week for the prestigious Midem Marketing Competition.
The awards scheme, of which Marketing Week is a sponsor, celebrates creative excellence in global music marketing.
The final gold, silver and bronze winners will be revealed at the Midem event in Cannes on 7 June 2015.
Among the jury members choosing the winners are Jennifer Breithaupt, senior vice president and head of global entertainment marketing at Citi and Lars Düysen, vice president of brand partnership and music licensing GSA at Sony Music Entertainment. The competition will be hosted and presented by Ruth Mortimer, content director at Centaur Marketing, the publisher of Marketing Week.
Last year’s Marketing Competition gold award was won by a Belgian campaign for dementia awareness by Studio Brussel and Mortierbrigade featuring victims of the disease performing as a support act for the band Muse in front of an 18,000-strong audience.
The silver gong was picked up by Philips Sound and Ogilvy & Mather for its ‘You need to hear this’ campaign, while the bronze prize was taken by Air France and BETC for the ‘Music In The Sky’ initiative.
The ten finalists are:
Converse Rubber Tracks Sample Library
Dangerous by David Guetta & G.H MUMM
Zombie Road Trip & Flesh Roxon
