BBH has created the £3.5m TV launch campaign for Britvic Soft Drinks’ new brand extension Robinsons for Milk. The product is dilutable with milk, contains ten per cent fruit juice, and will be available from March 15.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.
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Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.
Nationwide’s ad being banned for misleading customers over store closures has left more than a third of consumers feeling more negatively towards the brand.