3 ad campaign pushes broadband for all

Mobile phone operator 3 is launching a new advertising push in a bid to "democratise" mobile broadband. The campaign, which breaks this week, is the second from 3’s new ad agency Euro RSCG.

Mobile phone operator 3 is launching a new advertising push in a bid to “democratise” mobile broadband. The campaign, which breaks this week, is the second from 3’s new ad agency Euro RSCG.

The third generation (3G) operator offers two mobile broadband tariffs – £10 for 1GB or £15 for 3GB. Marketing director John Penberthy-Smith says: “Mobile broadband should be for everyone. Our competitors just offer premium services for business customers. But mobile broadband is clearly much more than a niche business product.”

The mobile broadband campaign will be followed later this year by the first major TV brand campaign from Euro RSCG since the agency was appointed in May. It created its first campaign for 3 in July, which compared the company’s tariffs to rivals and claimed the competition is “not even close”.

Penberthy-Smith, who was appointed marketing director eight months ago, adds: “We have begun to simplify the communications side and get 3’s messages across more clearly.”

Knowledge Bank

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now