Creativity and rationality are not mutually exclusive qualities, insists Kraft Heinz’s Cristina Kenz. Throughout her career, she has learned that people are capable of both if given the space to do so.
Now chief growth and sustainability officer at Kraft Heinz, Kenz has spent most of her career in high-profile FMCG companies, such as PepsiCo and Danone.
She moved to join Kraft Heinz in 2020, just three months into the pandemic, something which she admits was a challenge. As a leader, she likes to understand the people in her team, something which is made harder by distance.
She has an appreciation for different styles of expression, stating that she herself is an unusual combination of bundles of creativity and plenty of rationality.