Conor McKechnie admits he was born with an innate sense of curiosity. Honed by a degree in philosophy, McKechnie brought his thinking skills into the business world, complete with a genuine desire to be proved wrong. Being wrong, he says, only gets you closer to being right.
A self-confessed “reluctant marketer”, McKechnie’s first job in marketing after a career in communications was as CMO at GE Life Sciences. Having been promoted to the top of the marketing hierarchy at the B2B conglomerate, it was important to learn quickly and surround himself with a brilliant team who “knew more about marketing” than he did.
“If you can hire people who are going to be better than you when they take your job, you’re looking after the organisation really well,” says McKechnie.
Relying on great talent was essential after GE Life Sciences sold its biotech business to Danaher Corp amid lockdown. Now known as Cytiva, and with McKechnie serving as vice-president of marketing, the team have been challenged with launching a new brand during the Covid-19 outbreak.