3 questions I wish I’d asked as a junior marketer: Eve Sleep’s Cheryl Calverley
Cheryl Calverley feels lucky to have “grown up” in Unilever and Birds Eye, but it wasn’t until she left FMCG that she realised she was talking in Chinese while everyone else was speaking Dutch.
If Cheryl Calverley could give only one piece of advice to a junior marketer today, it would be to gain as much experience as possible across sectors, roles and businesses of all sizes.
Diversity is what makes a marketer’s holistic view of the world work, she says, and a lack of variety is often responsible for marketers finding themselves in their mid-thirties and unable to “shift track”.
Calverley has certainly done just that, with her almost two-decades long marketing career ranging from FMCG giants such as Unilever and Birds Eye, to heading up marketing for the AA and, most recently, direct-to-consumer bed-in-a-box brand Eve.
