Some marketers insist that bouncing through different companies and sectors is the best way to build experience, but Corona’s global vice-president and top marketer Felipe Ambra feels satisfied that he has had all the development he needs during his 22 years at AB InBev.
Corona has opened an island off the coast of Colombia, designed to embody its brand purpose and promote escapism and sustainability.
The drinks business says its strong growth over the past financial year is a result of its progress in DTC, innovation and marketing efficiencies.
AB InBev’s in-house agency lead argues companies need to democratise creativity across all teams, not just marketing, in order to achieve business success.
The government’s plan to replace GDPR with an entirely new data privacy regime could create more problems for brands than solutions, the marketing industry warns.
Retail like-for-like sales increased 3.2% over the first half of Tesco’s fiscal year. However, with inflation driving up business costs, adjusted operating profit was down 10% to £1.25bn.
With uncertainty now a hallmark of modern business, a selection of Marketing Week’s Top 100 most effective marketers discuss how they lead in a world where all bets are off.
Marketers debate over salience and differentiation like they are mutually exclusive, when the evidence shows both in combination will deliver the best results.