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3 questions I wish I’d asked as a junior marketer: Cancer Research’s Philip Almond
Being right will only get you so far. In order to have a positive impact, junior marketers must do their research and back up any call they make with evidence – that way the CMO can’t help but listen, says CRUK’s Philip Almond.
Marketers looking to climb the ranks often focus on the quick, easy wins to make a name for themselves, but that’s the wrong way to go about it, according to Philip Almond.
