Marketers looking to climb the ranks often focus on the quick, easy wins to make a name for themselves, but that's the wrong way to go about it, according to Philip Almond.
The foundation of a successful marketing career is knowing what you want and running your own race, says UKTV chief marketing and innovation officer Simon Michaelides.
Connecting with new people and discovering fresh ideas is very much at the heart of Very Group CMO Carly O’Brien’s marketing philosophy, as is learning to strike the right balance between daily concerns and the long-term picture.
Marketers should celebrate their love for the industry and not be afraid of being seen as ‘marketing geeks’ as passion helps you stand out, says the Confused.com CMO.
The UK’s international aid organisations are launching a joint campaign for the first time, aimed at rebuilding the prospects of the entire category.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From P&G’s improvement in marketing effectiveness to the rise in investment for market research, it’s been a busy week. Here is my take.
While more than a third of marketers expect to see new hires over the next three months, expansion plans have begun to tail off since hitting a peak last year.
Targeting some “fairly lofty growth aspirations” in 2022, Volvo plans to use its “marketing machine” to attract a new generation of customers.