Marketers looking to climb the ranks often focus on the quick, easy wins to make a name for themselves, but that's the wrong way to go about it, according to Philip Almond.
The foundation of a successful marketing career is knowing what you want and running your own race, says UKTV chief marketing and innovation officer Simon Michaelides.
Connecting with new people and discovering fresh ideas is very much at the heart of Very Group CMO Carly O’Brien’s marketing philosophy, as is learning to strike the right balance between daily concerns and the long-term picture.
Marketers should celebrate their love for the industry and not be afraid of being seen as ‘marketing geeks’ as passion helps you stand out, says the Confused.com CMO.
We arm you with all the numbers you need to tackle the week ahead.
Marketing Week reveals the top 10 marketers in food and drink retail, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
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Pinterest collaborated with users to develop its AR make-up product, a sign says marketing boss Louise Richardson of the social media platform understanding the responsibility that comes with innovation and the need to add real customer value.