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3 questions I wish I’d asked as a junior marketer: Virgin Atlantic’s Claire Cronin
Virgin Atlantic CMO Claire Cronin has enjoyed promotion after promotion, but despite her success she believes focusing less on company goals, and more on her own personal development, would have made a difference.
Prioritising your personal development alongside company goals can be a difficult balancing act, and it is something which Claire Cronin has at times struggled with.
Whether it’s failing to take full advantage of Barclays’ development schemes or not making the most of connections at travel business NetJet, Cronin acknowledges that despite her obvious success, she has regrets from her time as a junior marketer that could have been solved by simply asking for what she deserved.
Having experienced big brands and leaner businesses across finance and travel, Cronin says the key is having a broader view of the kind of marketer you want to be.
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