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3 questions I wish I’d asked as a junior marketer: Sky’s Dave Stratton
Asking yourself if you are proud of the work you’re producing and its impact on wider society is an important lesson for young marketers, says Sky marketing director Dave Stratton.
Sky marketing director for broadband and connectivity, Dave Stratton started out in classic FMCG marketing roles for companies including Young’s Seafood, Unilever and AB InBev. Then, at a relatively senior level, he made a significant change by moving from GlaxoSmithKline to BT Sport – jumping to a completely unrelated industry – progressing through several positions prior to joining Sky in March.
