Mobile phone network 3 has signed a deal with Sports Network Limited, the company owned by boxing promoter Frank Warren, to sponsor all its fights for the next year. The boxing ring will feature the 3 logo in about 30 fights over the next 12 months, starting with Ricky Hatton’s world championship defence on Saturday.
Marketing Week readers have voted to put long deadlines for TV booking, the phrase ‘we know from research’, and ‘brand love’ into Room 101.
We arm you with all the numbers you need to tackle the week ahead.
The proportion of UK consumers that factor sustainability into their decisions when buying cosmetics and toiletries has never been higher. But, as new research by Teads reveals, major hurdles for marketers remain, from confusion to comparability to relying too heavily on social media to get their message across.
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