Mobile phone network 3 has signed a deal with Sports Network Limited, the company owned by boxing promoter Frank Warren, to sponsor all its fights for the next year. The boxing ring will feature the 3 logo in about 30 fights over the next 12 months, starting with Ricky Hatton’s world championship defence on Saturday.
Diageo increased marketing investment by 27% in the six months to the end of last year, ahead of sales growth, as it looks to build the business for the future.
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Claiming “the ROI is there” for investment in marketing-led innovation, the FMCG giant plans to leverage the strength of its brands to support price increases.