£3M Orange Glo advertising business put up for grabs

Household cleaning specialist Orange Glo is seeking an agency for its £3m advertising account following the end of its contract with Euro RSCG London.

Orange Glo will not stay with Euro RSCG London, which counts rival company Reckitt Benckiser among its global clients. Orange Glo handed the account to Partners BDDH last year, before that agency merged with Havas sister agency Euro RSCG Wnek Gosper (MW May 1, 2003).

At the time, Orange Glo said it was keen to stay within the Havas network should it leave Partners BDDH, although this is no longer expected to be an issue. Since Partners BDDH’s appointment, Orange Glo has lost marketing director Mark Jaffe (MW October 30, 2003). Managing director Linda Appel Lipsius has since led the marketing team.

One industry source says the company is searching for a smaller agency than Partners BDDH, which only created a single ad campaign for Orange Glo – to support the OxiClean stain remover brand – before its merger. Orange Glo faces an uphill battle in the highly competitive household goods market against rivals such as Procter & Gamble and Reckitt Benckiser. Orange Glo launches a bathroom-cleaning brand called Kaboom in the UK this month (MW January 15).

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now