Cellnet has appointed the McWilliams Partnership to handle its 4m retailer support advertising account.
The agency will work with Cellnet dealers nationwide, running campaigns in press and on radio. Clarke Hooper and Purchasepoint also pitched for the business.
The amount of money available depends on the number of connections to the Cellnet phone network made by dealers. Each connection will be met with a certain amount of money by Cellnet. The company has run a similar scheme in the past but did not have a co-ordinating advertising agency to supply branded material and campaigns.
Cellnet has about 2,000 dealers nationwide and roughly 800 eligible to call on McWilliams’ services.
Media will be handled by Manning Gottlieb Media. This business does not affect the image account handled by Abbott Mead Vickers.BBDO.