1. Brits unsure about voice assistant technology
Almost a third of consumers (29%) are put off using voice assistants (VA) because they don’t like the idea of saying commands out loud, with women more put off than men (33% versus 25%).
Users are most interested in VA technology as a means “to entertain” (75%), while 65% of users are interested in using it to control home appliances. Over half (56%) of users are interested in using the technology to book services.
2. Over 50s feel ‘patronised and stereotyped’ in advertising
A staggering 85% of Brits aged 50 or over believe ads aimed at older people rely on stereotypes, with 79% claiming their age group is patronised by advertisers.
Meanwhile, 55% hate words like ‘older’, ‘silver’, ‘mature’ and ‘senior’, and more than half (52%) say brands whose ads resonate with them win their custom.
Source: Gransnet and Mumsnet
3. Brexit uncertainty fuels EU workforce shortages
More than half (56%) of retailers claim their EU colleagues are concerned about their right to remain in the UK. Meanwhile, 22% reported that people from the EU have already left their UK workforce.
The BRC warns that the knock-on impact of a potential reduction in availability of skills and workers and higher costs of employment could hit consumers.
Source: British Retail Consortium
4. Ad industry makes progress against ‘piracy problem’
Anti-piracy steps taken by the digital advertising industry have reduced ad revenue for pirate sites by between 48% and 61%.
Digital ad revenue linked to infringing content was estimated at $111m last year, the majority of which (83%) came from non-premium advertisers. Ad piracy is still considered a $2.4bn problem.
5. Discounting does not drive loyalty
Customers whose first purchase from a brand is discounted by over 30% are less likely to buy from that brand again. While they will buy a single bargain it will not help build long-term brand loyalty.
Discounts of 5% to 30% do help ‘charm’ individuals, with discounts of up to 20% more likely to encourage a second purchase.