5 killer stats to start your week

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

1. Brits lose trust in social media

Less than one quarter (24%) of the UK population trust social media platforms when looking for news or other information.

UK consumers’ concerns around social media platforms include the fact they are not regulated enough (64%), they don’t do enough to prevent bullying (69%) and there is insufficient action to stop illegal or unethical behaviour (70%).

Technology (75%) remains the most trusted industry sector globally, followed by education (70%), professional services (68%) and transportation (67%).

Financial services (54%) is again the least trusted sector.

Source: Edelman Trust Barometer

2. The ideal pay rise for UK employees revealed

A study of more than 1,000 UK workers finds £7,200 is the pay rise magic number, with respondents suggesting it would provide them with a more “comfortable life”.

For someone earning the average UK salary of £27,600, that’s an additional £3.46 per hour or a 26% pay rise.

People in Wales say they’d need a £4,300 pay rise, while for those in the South East of England it’s £9,900.

Women (38%) are less likely to ask for a rise than men (51%). The top five reasons why women won’t ask for a pay rise are: They’re happy with their salary (29%), their peers haven’t had a pay rise (16%), fear of losing their job (16%), they’ve already had a pay rise (15%), or are too embarrassed to ask (11%).

Bristolians are the least happy with their current salary, with just 5% saying they feel comfortable with what they earn. While Londoners are the most likely to ask for a pay rise.

Source: Indeed

3. Iran leads ad spend growth among rising markets

Iran will increase ad spend more than any other rising ad markets over the next three years. It is predicted to grow by $713m between 2017 and 2020, to reach $2.1bn.

The second-biggest growth in ad spend will come from Bangladesh – a growth of $457m between 2017 and 2020, to $1.3bn.

The research looks at 30 up and coming advertising markets, including Algeria, Bolivia, Cyprus, Ethiopia, Kenya, Sri Lanka, Uganda and Zambia. Total ad spend across these 30 markets was $9.7bn in 2017, 12.7% more than in 2016, while in the global ad market as a whole grew by 4.0%.

Source: Zenith

4. Facebook and Google still dominate digital advertising

The majority of European companies (55%) now share common digital ad and marketing budgets, with 66% of European companies relying entirely on internal staff to optimise ad spend for Facebook and Instagram.

Facebook and Google dominate digital advertising as video ads rise in popularity. Two-thirds (69%) of digital advertising spend will go to Google Search, YouTube, Facebook and Instagram, across Europe this year.

Source: Salesforce

5. Key drivers for UK shoppers

Ease and convenience drives UK shoppers’ decision making when choosing a retail brand, followed by the desire to have a personalised experience.

76% of UK consumers use technology for competitive pricing to help them find value when shopping.

Shoppers still value human contact though, with 64% of consumers agreeing it’s important technology does not remove human interaction.

 Source: Kx