5 killer stats to start your week

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

1. The growth of the discount retail market

The UK discount retail market is set to grow by 36.1% to £32.5bn by 2022. That will give discounters including Aldi, Lidl and B&M Bargains an extra £9bn of the total retail market.

Some 89.4% of the UK population shopped at a discounter in the last 12 months, with food and grocery, non-discretionary household goods and health and beauty the most popular categories.

Source: GlobalData

2. Snapchat is not just for kids

Brands using Snapchat to reach teenagers are going after the wrong audience. Only 14% of those aged 16-24 use the app to find new products and brands, compared to 21% of those aged 25-34.

60% of users open the app at least once a day, with celebrity gossip and current affairs the most popular publisher content.

Source: UM

3. The risk Amazon and Facebook could pose to broadcasters

The growing popularity of Amazon and Facebook could lead to terrestrial broadcasters handing profits over to aggregation services, as has happened in news and financial services.
If these ‘super-aggregators’ take a 20% share of revenues, the UK broadcast industry’s profit margin of £1bn could be at risk.

A further £2bn would be at risk if ‘super-aggregators’ eventually distribute the lion’s share of TV content.

Source: OC&C Consultants

4. Consumer confidence edges up

All six of the main consumer confidence measures were up in August, meaning the headline measure edged up two points to -10.

The purchase index, meanwhile, rose one point to zero, although this is still seven points lower than it was in August 2016.

Source: GfK

5. Retail drives UK digital ad spend

The retail industry will drive the UK’s overall digital ad spending gains through 2018, with investment up 13.4% to £1.55bn in 2017 and to £1.73bn in 2018.

The five biggest digital spenders – automotive, consumer goods, financial services, retail and travel – all plan to increase their digital ad spend this year.

Source: eMarketer



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