5 killer stats to start your week

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

Who should be in charge of the customer experience?

CMOs and other c-suite executive are unclear who should be in charge of the customer experience. 35% of CMOS believe it is their job, while 37% of CEOs and 29% chief customer officers believe they should be in charge of customer experience.

Failing to deliver is a significant issue with 52% of senior leaders saying customer experience is the most important way they look to differentiate their brand.

Source: KPMG Nunwood

Consumer confidence on the up

Consumer confidence returned to growth in May, rising two points to –5. Four of the five confidence measures increased.

The major purchase index was also up, by two points to +9, the third month of increases in a row.

Source: GfK

The growing role of voice

Over a quarter of Brits are already interacting with voice technology on a day-to-day basis, while 71% think it will be used for at least one daily task in 10 years’ time.

The most popular use is expected to be working out a journey, with two-thirds wanting to be able to speak to their sat nav.

Source: Wiraya

What motivates marketers to move jobs?

Marketers care about more than pay when it comes to moving jobs. While 40% say pay is the most important factor, this is lower than the UK average of 45%.

Almost three-quarters (71%) say they would take a pay cut to get a job at a place with better workplace culture.

Source: Hays

Complying with GDPR

Two-thirds of businesses are concerned their customer data will not comply with new EU data laws when they come into effect in a year’s time.

While 18% have implemented repermissioning campaigns, 28% have no plans to do so and 20% don’t know if they will.

Source: Royal Mail

Recommended

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now