5 killer stats to start your week
In the second of our weekly ‘killer stats’ video series, we arm you with all the stats you need to prepare you for the coming week and help you understand the big industry trends.
https://vimeo.com/208865329
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Social media spend failing to live up to expectations
Sarah VizardMarketers consistently overestimate how much of their budget they will spend on social media as they struggle to integrate it with the rest of their strategy or prove ROI.
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How RB is ‘closing the orgasm gap’ with Durex
Michael BarnettReckitt Benckiser has big plans for 2017, including new product ranges and campaigns from its Durex and Scholl brands, a shift to zero-based budgeting and adapting to the new pressures of the retail environment.
M&S CEO’s five point plan to revive the brand
Sarah VizardNew Marks & Spencer boss Steve Rowe used his first formal set of results to lay out a five point strategy that he hopes will revive the brand by appealing to ‘Mrs M&S’ but also to those customers that shop infrequently at its stores.
Recommended reading: Mental models and innovation champions
Ellen HammettMarketing Week reviews the latest books and articles for marketers.
Marketers’ job prospects on the rise as brands hire to support growth
Ellen HammettWhile hiring prospects remain relatively subdued, the quarterly IPA Bellwether suggests businesses are searching for highly skilled recruits to support growth opportunities in the long-term.
Highly social, gender diverse and age agnostic: Why brands must change their view of gamers
Charlotte RogersMobile gaming has crossed over into mainstream entertainment, but brands still seem reluctant to explore the burgeoning opportunities.
The brand benefits of breaking into gaming
Charlotte RogersAs the roll-out of 5G promises to amplify the experience of mobile gameplay, brands are discovering inventive new ways to find fame through gaming.