5 killer stats to start your week
In the second of our weekly ‘killer stats’ video series, we arm you with all the stats you need to prepare you for the coming week and help you understand the big industry trends.
https://vimeo.com/208865329
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Social media spend failing to live up to expectations
Sarah VizardMarketers consistently overestimate how much of their budget they will spend on social media as they struggle to integrate it with the rest of their strategy or prove ROI.
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How RB is ‘closing the orgasm gap’ with Durex
Michael BarnettReckitt Benckiser has big plans for 2017, including new product ranges and campaigns from its Durex and Scholl brands, a shift to zero-based budgeting and adapting to the new pressures of the retail environment.
M&S CEO’s five point plan to revive the brand
Sarah VizardNew Marks & Spencer boss Steve Rowe used his first formal set of results to lay out a five point strategy that he hopes will revive the brand by appealing to ‘Mrs M&S’ but also to those customers that shop infrequently at its stores.
Marketoonist on opting out
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Digital strategies: How retailers are flexing between local and global
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Marketing Week Top 100 2020: The top FMCG marketers
Marketing Week ReportersMarketing Week reveals the top 10 FMCG marketers, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Why Tesco Mobile is ‘pulling closer’ to the masterbrand
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