5 killer stats to start your week
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
https://vimeo.com/216506030
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
https://vimeo.com/216506030
Businesses frequently use the term, but what does it actually entail and who should be responsible for its execution?
Employer branding is as vital as your consumer marketing to attract and retain a talented, diverse workforce.
Marketing Week rounds up some of the best marketing campaigns of 2016 – from the most effective and most notable to those that took a forward-thinking approach to digital and new technology.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.