5 killer stats to start your week
In the first of our weekly ‘killer stats’ video series, we arm you with all the stats you need to prepare you for the coming week and help you understand the big industry trends.
Don’t call it a comeback: Bud Light re-enters the UK market after 16 years away
Sarah VizardBud Light is being relaunched in the UK, 16 years after the last attempt ended in failure.
Budget 2017: 5 things marketers should take away
Sarah VizardFrom a boost to economic growth to further details on the sugar tax levy, here’s everything you need to know from Chancellor Philip Hammond’s first Budget.
The shrinking and emerging demographics marketers need to know
Charlotte RogersAs the cost of living rises and consumers struggle to get on the property ladder older demographics that exist today will be wiped out and new ones will emerge, so marketers must prepare for change.
Growing trust in ad execs suggests they are ‘ideally placed’ to heal societal divisions, data shows
Grace GollaschMarketers can use inclusive advertising to help drive progress in “healing divisions” while strengthening long-term brand building, according to a new report from Effie UK and Ipsos.
ITV launches AI-generated ad service to make TV advertising more ‘accessible’ for SMEs
Grace GollaschAs part of an initiative to encourage SMEs to consider TV advertising, ITV will launch two new AI-generated TV ads from small businesses.
‘Paradigm shift’: How brands and charities are ‘mobilising’ to ‘crack’ social challenges
Amrit VirdiBrands and charities are increasingly working towards “shared missions”, as the focus shifts from “transactional exchanges” to aligned values.
In brand building, it’s the little things that count now
Grace KiteData shows effectiveness builds as more channels and touchpoints are layered in but brands and their agencies need to ensure everything is served up in a coordinated way.