Bud Light is being relaunched in the UK, 16 years after the last attempt ended in failure.
From a boost to economic growth to further details on the sugar tax levy, here’s everything you need to know from Chancellor Philip Hammond’s first Budget.
As the cost of living rises and consumers struggle to get on the property ladder older demographics that exist today will be wiped out and new ones will emerge, so marketers must prepare for change.
Advertisers’ desire for low-cost impressions puts them at risk of buying fraudulent inventory, but they can protect their investments by partnering with platforms using advanced anti-fraud measures.
In the context of Covid and the wider change happening in the world over the past 12 months, Adidas’s head of global marketing believes the ‘Impossible Is Nothing’ message is even more critical as it shares untold stories of sports culture.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Covid has forced an overhaul of research tools and approaches, making them quicker, more accessible and more focused on both long- and short-term KPIs.