The 5 most memorable John Lewis ads
As John Lewis launches its latest Christmas campaign, we look back at some of its most memorable ads – festive or not.
John Lewis: The Christmas ad is our most profitable ROI
Charlotte RogersThe ‘creative sprinkles’ amplifying the Christmas campaign are delivering for John Lewis’s bottom line.
Why John Lewis’s new boss could be in for a tough ride
Thomas HobbsWith falling profits, planned staff cuts and concerns over its online operation, John Lewis’s newly appointed managing director Paula Nickolds inherits the department store chain at a challenging time.
John Lewis sees a significant sales uplift following ‘Man on the Moon’ launch
Thomas HobbsThe plaudits John Lewis’ latest Christmas ad blockbuster has received appears to be translating into an increase in the most important metric for any marketing campaign – sales.
Unsung heroes and asking the right questions: Your Marketing Week
Lucy TesserasAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
Coca-Cola, Unilever, Danone: 5 things that mattered this week and why
Marketing Week ReportersFrom Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Aviva on why in-housing econometrics is no ‘silver bullet’ for success
Marketing Week ReportersBringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
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Tiffany’s brand needs an update – in fashion, that means alienating loyal customers
Mark RitsonThe new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but this is new owner LVMH’s tried and tested formula for refreshing tired fashion labels for new consumers.