The 5 most memorable John Lewis ads
As John Lewis launches its latest Christmas campaign, we look back at some of its most memorable ads – festive or not.
John Lewis: The Christmas ad is our most profitable ROI
Charlotte RogersThe ‘creative sprinkles’ amplifying the Christmas campaign are delivering for John Lewis’s bottom line.
Why John Lewis’s new boss could be in for a tough ride
Thomas HobbsWith falling profits, planned staff cuts and concerns over its online operation, John Lewis’s newly appointed managing director Paula Nickolds inherits the department store chain at a challenging time.
John Lewis sees a significant sales uplift following ‘Man on the Moon’ launch
Thomas HobbsThe plaudits John Lewis’ latest Christmas ad blockbuster has received appears to be translating into an increase in the most important metric for any marketing campaign – sales.
‘We’re bigger than clothes’: Why Gymshark is opening its first flagship store
Manny PhamThe online fitness giant’s first permanent store will dedicate less space to selling clothing apparel and more to customer experiences, as it builds out an “ecosystem of touchpoints”.
Aldi crowned this year’s most effective Christmas ad
Michaela JeffersonKevin the Carrot and Ebanana Scrooge have driven Aldi to the top of the Christmas rankings this year, as the supermarket continues its effectiveness streak.
Why Hofmeister is bringing back ‘George the Bear’ to front its crowdsourcing campaign
Manny PhamWith the help of its famous 90s mascot, Hofmeister raised over £632,000 with its crowdfunding campaign to fund the brewer’s marketing plans over the next few years.
Inside B2B: The art of experience in B2B
Marketing Week ReportersMarketing Week editor Russell Parsons asks leading B2B marketers to discuss how and why experience-focused B2B brands beat the competition.