The 5 most memorable John Lewis ads
As John Lewis launches its latest Christmas campaign, we look back at some of its most memorable ads – festive or not.
As John Lewis launches its latest Christmas campaign, we look back at some of its most memorable ads – festive or not.
The ‘creative sprinkles’ amplifying the Christmas campaign are delivering for John Lewis’s bottom line.
With falling profits, planned staff cuts and concerns over its online operation, John Lewis’s newly appointed managing director Paula Nickolds inherits the department store chain at a challenging time.
The plaudits John Lewis’ latest Christmas ad blockbuster has received appears to be translating into an increase in the most important metric for any marketing campaign – sales.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?