Snapchat’s vice-president of content Nick Bell is trying to banish the misconception that the vast majority of its audience are teenagers, claiming two-thirds are over 18 and 50% of new daily users are aged over 25.
While brands and agencies love to celebrate their successes, there are certain issues such as an over-reliance on data and a siloed approach to work that too many marketers are avoiding talking about according to top marketers from Sainsbury’s, Unilever and Travelex.
The chief executive of social dating app Tinder believes innovation in brands comes from people “who are not experts in their field” and being naïve can help leaders be more creative.
The supermarket chain’s strategy to “go after both” quality and the cheapest has helped it increase market share by 0.4 percentage points.
With the right TikTok strategy, your brand can reach a highly engaged audience primed to spend their post-Christmas cash.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Aston Martin has been overhauling its digital offer to create “almost one-to-one” experiences for potential customers.