5 things we learnt at Advertising Week Europe
As Advertising Week Europe draws to a close, we take a look at the big issues – from ad blocking and data regulation to marketing’s image problem – that have been up for discussion.
Snapchat’s Nick Bell: ‘Our audience is not as young as people think’
Lucy TesserasSnapchat’s vice-president of content Nick Bell is trying to banish the misconception that the vast majority of its audience are teenagers, claiming two-thirds are over 18 and 50% of new daily users are aged over 25.
The uncomfortable truths about marketing: agency siloes, image problems and data obsession
Leonie RoderickWhile brands and agencies love to celebrate their successes, there are certain issues such as an over-reliance on data and a siloed approach to work that too many marketers are avoiding talking about according to top marketers from Sainsbury’s, Unilever and Travelex.
Tinder CEO Sean Rad on why innovative brands need an ‘aura of naivety’
Mindi ChahalThe chief executive of social dating app Tinder believes innovation in brands comes from people “who are not experts in their field” and being naïve can help leaders be more creative.
Government advice to cut marketing may be ‘deeply damaging’ for UK economy, industry says
Niamh CarrollReacting to news of an upcoming government campaign calling on businesses to divert marketing spend into cutting prices, marketers point out the function’s role as a “growth lever” for both businesses and the economy.
Brand building is a marathon, not a sprint
Dr Arry TanusondjajaTake the viral success of Kate Bush’s 1980s classic Running Up That Hill as inspiration and heed the rallying call for continuous advertising.
Marketing Week to explore definition and communication of effectiveness
Marketing Week ReportersThe Language of Effectiveness, sponsored by Nielsen, will explore what effectiveness means to brands and the expectations expressed by senior stakeholders.
NatWest’s Tyl on unifying with its ‘marketing powerhouse’ masterbrand
Michaela JeffersonB2B payments provider Tyl is pulling closer to the NatWest masterbrand in its first major ad campaign, intended to help the brand become a “really serious player” in the market.