Snapchat’s vice-president of content Nick Bell is trying to banish the misconception that the vast majority of its audience are teenagers, claiming two-thirds are over 18 and 50% of new daily users are aged over 25.
While brands and agencies love to celebrate their successes, there are certain issues such as an over-reliance on data and a siloed approach to work that too many marketers are avoiding talking about according to top marketers from Sainsbury’s, Unilever and Travelex.
The chief executive of social dating app Tinder believes innovation in brands comes from people “who are not experts in their field” and being naïve can help leaders be more creative.
This month’s GfK research signals more pessimism and unease in the crucial run-up to Christmas.
Coca-Cola says revenue per innovation is already increasing as it focuses its efforts on fewer brands.
Covid might have forced Premier Inn to rip up the rulebook, but now it’s going back to its heritage and key assets to take its brand “to the next level”.
Unilever is streamling innovation and investing in its brands as it looks to navigate the next period of Covid-19.