Reckitt & Colman has shifted its UK Disprin and Lemsip accounts into McCann-Erickson Manchester after announcing it has “terminated its account” with Euro RSCG Wnek Gosper.
A fortnight ago Reckitt & Colman merged with Benckiser to create Reckitt Benckiser, the world’s largest household products company.
Euro RSCG had handled the Lemsip and Disprin accounts since 1997, when it won them from BDDP GGT.
Reckitt & Colman says it moved the accounts following a recent business review. The combined annual media spend across Lemsip and Disprin is £5m.
McCann-Erickson was well placed to pick up the work, as it already handles the bulk of the company’s business, including Dettol, Harpic, Immac and Mr Sheen. Its Manchester operation has a dedicated healthcare brands division.
Kate Newton, Disprin and Lemsip European category manager, says: “This is an exciting time in the development of both Lemsip and Disprin and we hope to maximise both brands’ potential.”
Advertising arrangements across Reckitt & Colman’s and Benckiser’s portfolio are expected to undergo further review following the merger of the two companies. WCRS and Roose & Partners handle Benckiser’s brands in the UK.