60Watt appointed by new national political party in Scotland
60Watt, an Edinburgh agency, has been appointed by new national political party the People’s Alliance to handle its election campaign for the Scottish Parliament.
60Watt, an Edinburgh agency, has been appointed by new national political party the People’s Alliance to handle its election campaign for the Scottish Parliament.
Flymo, the Electrolux-owned gardening brand, has launched a £2m television campaign to support its new Turbo Compact Vision lawnmower. It breaks on April 9.
B’lowfish Advertising has been appointed to handle a £3.5m marketing campaign designed to revive the fortunes of Virgin Cola. The appointment was made by Princes Soft Drinks, which now holds the marketing franchises for Virgin Cola. B’lowfish won after a three-way pitch overseen by marketing director David Patmore. The agency already handles online and ambient […]
Aiwa, the Sony-owned consumer electronics brand, has shortlisted TBWA, Wieden & Kennedy, Strawberry Frog and Fallon for its global creative pitch.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.