60Watt appointed by new national political party in Scotland
60Watt, an Edinburgh agency, has been appointed by new national political party the People’s Alliance to handle its election campaign for the Scottish Parliament.
60Watt, an Edinburgh agency, has been appointed by new national political party the People’s Alliance to handle its election campaign for the Scottish Parliament.
Flymo, the Electrolux-owned gardening brand, has launched a £2m television campaign to support its new Turbo Compact Vision lawnmower. It breaks on April 9.
B’lowfish Advertising has been appointed to handle a £3.5m marketing campaign designed to revive the fortunes of Virgin Cola. The appointment was made by Princes Soft Drinks, which now holds the marketing franchises for Virgin Cola. B’lowfish won after a three-way pitch overseen by marketing director David Patmore. The agency already handles online and ambient […]
Aiwa, the Sony-owned consumer electronics brand, has shortlisted TBWA, Wieden & Kennedy, Strawberry Frog and Fallon for its global creative pitch.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.
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