Why Black Friday is now a vital part of Christmas for UK retailers
Despite critics previously dismissing it as a brittle American import, Black Friday has gone on to become a vital occasion for many British brands.
John Lewis winning Christmas ad battle as ‘big four’ struggle
Thomas HobbsNew data shows ad campaigns that generate social buzz, as well as a popular TV ad, are performing well with consumers this festive season.
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How Black Friday has evolved into online first for brands
Thomas HobbsBlack Friday 2014 was a PR nightmare. The media coverage, despite many brands achieving record one day sales figures, defined by scenes of angry Brits brawling in the pursuit of budget televisions. Yet fast forward 12 months and things feel very different.
Tesco and Asda ditch one big ad for focus on ‘Christmas moments’
Leonie RoderickTesco and Asda are moving away from launching one big Christmas ad in favour of running a number of videos, as they look to celebrate customers’ ‘Christmas moments’.
Marketoonist on brand purpose
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The best and worst Christmas ads: Marketing Week picks
Marketing Week ReportersWith Christmas ad season now firmly underway, Marketing Week shares its take on this year’s Christmas stars and festive flops.
Yum! Brands CMO on why cultural relevance beats global consistency
Molly FlemingThe CMO of KFC and Pizza Hut’s parent company talks about the value of decentralised marketing and why brand success nearly always comes down to relevance, ease and distinctiveness.
Radio listening, consumer confidence, Black Friday: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.