Recruitment, AI and dark social: The big challenges facing marketers

We caught up with three top marketers from Diageo, IBM and Innocent Drinks at Marketing Week Live to discuss the key emerging trends.

Marketing Week caught up with Douglas Lamont, CEO, Innocent Drinks, Leila Fataar, head of culture and entertainment at Diageo Europe and Jeremy Waite, evangelist at IBM.

Each discuss what they think will be the next emerging trends in marketing, with the likes of AI and dark social both name-checked. Fataar. meanwhile, says brands can ‘up the pace’ of a campaign by choosing the right music.