100 Disruptive Brands 2017
100 Disruptive brands redirect
General Election, Coke Zero, Facebook: Everything that matters this morning
Marketing Week ReportersWe round-up all the marketing news that matters from around the world this morning.
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How the portrayal of women in media has changed
Leonie RoderickWhile brands are less likely to stereotype in their advertising, there is still a way to go when it comes to the representation of women on screen and in print.
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2016 year in review: The best campaigns (part I)
Marketing Week ReportersMarketing Week rounds up some of the best marketing campaigns of 2016 – from the most effective and most notable to those that took a forward-thinking approach to digital and new technology.
Can the election result bring an end to uncertainty?
Sarah VizardWith the Conservative party gaining a huge majority in the general election, marketers are hoping there will now be answers to questions around Brexit, data and talent.
Coca-Cola, Direct Line, apprenticeships: 5 things that mattered this week and why
Marketing Week ReportersFrom Coca-Cola’s global Christmas campaign to Churchill’s shift to ‘extreme’ brand building and new marketing apprenticeships, catch up all on this week’s biggest marketing news.
Zaid Al-Qassab: Channel 4 has a new lease of life outside London
Matt BarkerJust three months into his role as chief marketing officer of Channel 4, Zaid Al-Qassab is forging a digital-first identity for the broadcaster, assembling a new team of diverse talent and settling into new headquarters in Leeds.
Why you should consider a marketing apprenticeship
Charlotte RogersFor the first time, the marketing industry can provide an apprenticeship offering that goes from A Level to Master’s degree as it looks to show the value of alternative routes into the industry.