100 Disruptive Brands 2017
100 Disruptive brands redirect
General Election, Coke Zero, Facebook: Everything that matters this morning
Marketing Week ReportersWe round-up all the marketing news that matters from around the world this morning.
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How the portrayal of women in media has changed
Leonie RoderickWhile brands are less likely to stereotype in their advertising, there is still a way to go when it comes to the representation of women on screen and in print.
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2016 year in review: The best campaigns (part I)
Marketing Week ReportersMarketing Week rounds up some of the best marketing campaigns of 2016 – from the most effective and most notable to those that took a forward-thinking approach to digital and new technology.
Dr Martens’ pricing power and UKTV’s rebrand: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Dr Martens’ price resiliency to UKTV uniting its streaming and linear offer under U, it’s been a busy week. Here is my take.
UK ad growth, post-purchase comms, retail footfall: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Is brand building the secret to solidifying the growth of private label?
Ian BurrellPrivate label products have been eating into the market share of branded labels for years now. It can be argued, though, retailers are not doing enough to solidify this trend by engaging with will make them stick around long-term: brand building.
The best marketing campaigns of 2023: Part 1
Marketing Week ReportersFrom Barbie to McDonald’s to Heinz, the Marketing Week team reveals the first six campaigns that make up our best of 2023.