100 Disruptive Brands 2017
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We round-up all the marketing news that matters from around the world this morning.
While brands are less likely to stereotype in their advertising, there is still a way to go when it comes to the representation of women on screen and in print.
Marketing Week rounds up some of the best marketing campaigns of 2016 – from the most effective and most notable to those that took a forward-thinking approach to digital and new technology.
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With the Conservative party gaining a huge majority in the general election, marketers are hoping there will now be answers to questions around Brexit, data and talent.
From Coca-Cola’s global Christmas campaign to Churchill’s shift to ‘extreme’ brand building and new marketing apprenticeships, catch up all on this week’s biggest marketing news.
Just three months into his role as chief marketing officer of Channel 4, Zaid Al-Qassab is forging a digital-first identity for the broadcaster, assembling a new team of diverse talent and settling into new headquarters in Leeds.
For the first time, the marketing industry can provide an apprenticeship offering that goes from A Level to Master’s degree as it looks to show the value of alternative routes into the industry.
Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.
With a subscription to Marketing Week Premium you will get full access to:
> World-renowned columnists
> Analysis & case studies
> Exclusive leading-edge insight
> Carefully curated reports & briefings from Econsultancy
> Plus, much more including a £300 discount for the Festival of Marketing
Subscribe now