7 deadly sins of social media marketing
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Mirror’s ‘page 3’ campaign banned from the Tube
Ronan ShieldsA tongue-in-cheek Daily and Sunday Mirror campaign celebrating the upmarket tabloid’s redesign and pokes fun at the Sun’s Page 3 models has proven too close to be bone for tube operator Transport for London (TfL).
A silver lining in the clouds
Ruth MortimerCloud computing services – remote online data storage, accessible from any terminal – are helping level the playing field for companies, as smaller firms can afford data storage to rival larger ones
Q&A: Christina Smedley, PayPal
Lucy HandleyAs Paypal’s vice-president of global brand and communications, Christina Smedley is putting customer experience at the centre of its positioning. This included an above-the-line campaign earlier this year running on tv and outdoor, with straplines such as ‘less paying, more playing’.
Over one in five B2C CMOs in role for a year or less
Niamh CarrollThe average tenure for a CMO at the US’s top 100 advertisers fell again in 2023 to 3.1 years, or 37 months.
Morrisons to reward shoppers for buying certain brands more frequently
Niamh CarrollMorrisons is trialling the personalised, AI-powered initiative, which rewards shoppers for purchasing particular brands they select from a list, something it says will provide value for both the consumer and brands.
Dr Martens promotes top marketer to CEO
Grace GollaschNewly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
Bloom & Wild focuses on customer retention over acquisition as it chases profitability
Niamh CarrollThe direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.