National Lottery operator Camelot has asked seven agencies to present ideas for its £24m advertising account: Clemmow Hornby Inge, TBWA/London, Bartle Bogle Hegarty, Fallon, Abbott Mead Vickers.BBDO, BMP DDB and Delaney Lund Knox Warren. The review is being handled by the AAR.
Winston Fletcher (MW November 6) concluded: “Bad data is far worse than no data.” A thing that all good market researchers would agree with. However, the main target of his article were these somewhat inane questionnaires that all of us seem to be bombarded with almost everyday. This is just the tip of the iceberg. […]
EMAP has gone from basket-case to blockbuster, thanks to the arrival of Heat and the departure of its US division. Sonoo Singh looks at what’s next
Soreen, the brand owned by Inter Link Foods, will launch a Banoffee variant of its GO cereal bar in January.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From crowning Walkers’ ‘CrispIN or CrispOUT’ as April’s most effective ad campaign to exploring the resurgence of brand characters, it’s been a busy week. Here is my take.
Analysts argue brands will have to be careful about where they place their products, as governing bodies and tournament holders may have to “bow down” to influential athletes who want to set a good example to the future generation.
Brands, agencies and media owners are all invited to put a team forward for the popular competitive event, which is raising money for Stand Up To Cancer.
With its ‘Make Good Things Happen’ brand platform, Morrisons is aiming to highlight the quality and sustainability of its fresh produce after its research showed consumers increasingly want to know how their food is sourced.