7 to present for Camelot account

National Lottery operator Camelot has asked seven agencies to present ideas for its £24m advertising account: Clemmow Hornby Inge, TBWA/London, Bartle Bogle Hegarty, Fallon, Abbott Mead Vickers.BBDO, BMP DDB and Delaney Lund Knox Warren. The review is being handled by the AAR.


The madness that’s modern research

Marketing Week

Winston Fletcher (MW November 6) concluded: “Bad data is far worse than no data.” A thing that all good market researchers would agree with. However, the main target of his article were these somewhat inane questionnaires that all of us seem to be bombarded with almost everyday. This is just the tip of the iceberg. […]


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