In the fifth episode of Marketing Week’s new podcast series, former Eurostar marketer and marketing coach and mentor Emma Harris discusses confidence, positive thinking and setting career outcomes.
The Covid-19 crisis is an unprecedented event, the exact impact of which is impossible to foresee. However, those organisations that have dealt with the crisis best are those that had robust strategies in place for dealing with the unpredictable.
From Virgin Money’s shift to music sponsorships to Carlsberg and TUI’s ‘welcome back’ marketing campaigns, we’ve rounded up the biggest marketing stories from this week.
The government is considering banning junk food promotions and ‘guilt’ aisles, but it appears a ban on junk food ads is not part of the plan to tackle obesity.
From the postponement of Euro 2020 to the prospect of staging the first behind closed doors FA Cup final, former Pepsi marketer Kathryn Swarbrick has been on a steep learning curve since joining the FA in October.
This year’s Festival of Marketing will take place online across five days from 5 to 9 October with top speakers from the world of marketing discussing the key issues and opportunities facing the industry.
During lockdown, Not On The High Street returned to TV advertising, grew its customer base by thousands and is in a position to recruit. Now marketing boss Ella d’Amato is on a mission to ensure this success is sustained.
The brand boycott is about more than media effectiveness, but it is a good opportunity for marketers to work if they should be in the ‘love it’ or ‘hate it’ camp on social media.
Covid-19 has given people a chance to reassess their priorities and build new habits, and marketers now have a crucial role to play in ensuring those positive behaviour changes continue beyond the pandemic.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From high street woes to behaviour change, it’s been a busy week. Here is my take.
Marketers and their agencies still struggle against business realities when trying to push the sustainability agenda, especially now survival is many businesses’ priority.
John Lewis and Boots have become the latest high street brands to announce store closures and job losses as the retail sector struggles with the economic fallout from coronavirus.
The marketing industry plans to use new incentives to hire apprentices and young workers, but questions if the support will be enough to convince all businesses of their value.
Your website is potentially the most cost-effective source of leads, but only if you’re effectively personalising each visitor’s experience rather than waiting for them to enquire.
The drinks company has tried to react to changes in consumer behaviour brought on by the coronavirus lockdown
The early days of lockdown gave brands a shot of adrenaline as they quickly adapted to the new reality. But, how are marketing leaders keeping the energy high three months on?
A new generation of marketing leaders are emerging during the Covid-19 crisis with very different goals to their predecessors.
In the third episode of Marketing Week’s new podcast series, Direct Line’s marketing boss Mark Evans talks us through his experience of redundancy and offers some support and advice for those who may be going through it now.
Marketing leaders are setting the tone for recovery post-lockdown by devising long-term strategies that are confident, transparent and empathetic.
The consequences of the pandemic are now being felt in redundancies, and if you’re in this position, a structured approach is your best bet for finding the next opportunity.
Forget ‘U’s and ‘V’s, this recession will be F-shaped, and Tesco knows from the financial crash that all most brands and retailers can do is minimise their losses.
Social proof is one of the most robustly researched behavioural biases, and marketers can use it even more effectively when they have a distinctive product.
1. Introduction Little more than a month ago, it seemed as though the effects of the coronavirus, while severe, would be temporary, with the worst of the impact experienced by those living in China and the surrounding countries. Now, we all know just how erroneous that assumption was. It’s not an exaggeration to say the […]
1. Introduction Due to the Covid-19 outbreak, an increasing number of organisations are ordering their workforces to work from home for the foreseeable future, meaning many businesses and teams are facing new and unprecedented challenges. Econsultancy has created this Best Practice Guide to provide marketers with the essential techniques to empower successful and powerful remote […]
1. Foreword When I ask senior marketers to tell me what marketing framework they are most familiar with, they often suggest the 4Ps (Product, Price, Place and Promotion). This model was first published in 1960 by American marketing professor Edmund Jerome McCarthy in his book Basic Marketing: A Managerial Approach. This was in an era of […]
With the increased attention put on determining the impact of media, creativity has seemed to be in decline but new methods and a renewed focus could reignite the spark.
Marketers must heed the great Northwestern University professor’s principles of integrated marketing communications, or risk the loss of effectiveness that comes with focusing on individual channels.
As traditional measures of success are being challenged by the Covid-19 crisis, brands are developing new KPIs to assess the effectiveness of their teams.
In the third episode of Marketing Week’s new podcast series, Direct Line’s marketing boss Mark Evans talks us through his experience of redundancy and offers some support and advice for those who may be going through it now.
In the fourth episode of Marketing Week’s new podcast series, former London Sport marketing director Mieke Evans and former head of creative and design at Virgin Atlantic, Michael Stephens, discuss how to nurture your mental health in the age of Covid-19.
In the second episode of Marketing Week’s new podcast series, former Airbnb global marketing director Alex Dimiziani explains why now is the perfect time to close the ‘risk confidence’ career gap.
Channel 4 has made six commitments to anti-racism in light of recent global events and hopes it can use its influence to accelerate real, tangible change across the industry, both on- and off-screen.
KFC’s UK CMO Meghan Farren discusses rafting an effective comms strategy in a crisis and leading the case for marketing in challenging times
Fuelled by a passion for understanding human behaviour Gary Booker embarked on a marketing career which, despite working at big consumer brands, has seen him drawn towards the scope for innovation and creativity in B2B.
The Marketing Week Top 100, sponsored by Salesforce, will celebrate the highest achieving and most impactful marketers doing great work despite Covid-19.
Planning your recovery beyond coronavirus will rely on quickly aligning depleted or re-forged teams behind renewed business goals, says Five by Five Global’s CEO Nick Lawton.