Brands make slow progress in tackling ethnicity pay gap
Charlotte RogersWith an ethnicity pay gap of 10.3%, marketing has work to do to prove it’s a career of choice for diverse talent.
Marketing’s gender pay gap: Without quotas the clock will only turn back
Helen JamesThere are many intersecting causes for marketing’s gender pay gap – and the fact it has got worse – but failure to address it now will only exacerbate the issue.
‘Bounce back’ or damp squib: What does the cost of living crisis mean for travel brands?
Niamh CarrollTravel brands need to think carefully about how and when they spend their marketing budgets and launch discounts, as British holidaymakers look to save their cash.
How BT Sport used data to tackle the unseen side of online hate
Marketing Week ReportersReflecting the obsession with stats in sport, BT Sport dug deep into the data behind the online abuse epidemic to start a nationwide conversation about the scale of unseen hate.
Samsung on dialling up its ‘immersive’ focus for post-pandemic retail
Niamh CarrollThe success of retail experiences can’t be judged purely on the number of sales made, says Samsung UK’s marketing and omnichannel director Annika Bizon.
Marketing fails to address 18.2% socio-economic pay gap
Charlotte RogersWork is urgently needed to address the “unwritten codes” hampering the earning potential of talent from diverse socio-economic backgrounds.
Brand-building ads boost short-term sales, and now you can prove it
Mark RitsonTen years since The Long and the Short of It was published, new evidence shows that while sales-driven ads deliver few long-term effects, brand advertising achieves both.
Want to know what you’re worth? 2023 marketing pay revealed
Marketing Week ReportersAs the UK grapples with a cost of living crisis, which sectors are offering the highest salaries for marketing talent? The Career and Salary Survey examines the state of pay in 2023.
Performance on people’s terms: How to drive growth while respecting privacy
Marketing Week PartnerAdvertisers can no longer rely on browser-based technologies to power performance campaigns, but they can still deliver growth without compromising privacy by using API technology.
Marketing’s pay inequalities and McDonald’s brand strength: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the persistent pay discrepancies in marketing to McDonald’s crediting its “marketing machine” , it’s been a busy week. Here is my take.
Gender pay gap widens amid crippling cost crisis
Charlotte RogersExclusive Marketing Week data reveals the gender pay gap is growing, as post-pandemic strain and the cost of living crisis take their toll.
Paperchase’s chief digital officer exits as Tesco acquires brand
Michaela JeffersonSome 75 head office employees have been made redundant, with the full impact on the marketing team yet to be confirmed.
Mondelez UK sales ‘holding up well’ despite HFSS restrictions in store
Michaela JeffersonMeanwhile, the company has said it has no plans to roll back prices or increase promotions this year.
John Lewis merges customer director roles as Claire Pointon steps down
Michaela JeffersonPan-partnership customer director Charlotte Lock will take over responsibility for John Lewis’s customer activity, a year on from joining the business.
‘We needed to adapt’: Inside Specsavers’ restructured marketing team
Michaela JeffersonSpecsavers is introducing new senior marketing roles, rethinking its processes, and refocusing on its talent pipeline, as the business chases the next phase of growth.
McDonald’s CEO: ‘Our brand is in the strongest position it’s been in years’
Molly InnesCEO Chris Kempczinski has praised the role of marketing in boosting McDonald’s brand strength.
Consumer electronics crowned best paid sector for marketers
Marketing Week ReportersWhile marketers working in consumers electronics command the highest wages, their peers in the charity/not-for-profit sector bring home the smallest average salary, according to the 2023 Career and Salary Survey.
Salary Survey 2023: Brands opt for restructures and specialist skills to survive turmoil
Charlotte RogersAs uncertainty continues to dent business confidence, brands are banking on team restructures and specialist skills to drive momentum forwards.
This Much I Learned: TUI on how it made marketing future-fit
Marketing Week ReportersIn the latest episode of Marketing Week’s podcast series, TUI’s CMO Katie McAlister and global brand and content director, Toby Horry, share how adversity helped the business develop an award-winning marketing team.
Is a focus on ROAS damaging marketing teams?
Molly InnesMarketers explain why an over-reliance on return on ad spend is causing tension in teams and why no one metric should ever rule the roost.
How Spotify reorganised its marketing team to enable more ‘nimble’ creativity
Michaela JeffersonSince restructuring in February, Spotify has been able to roll out almost weekly initiatives across its 10 key markets, according to the audio platform’s top global marketer.
Why don’t more marketers challenge consumers to search for their brand?
Andrew HollandA clever campaign that connects a TV ad to search has the ability to convert even the most sceptical of consumers in a matter of minutes.
Giving your brand a good death is an underrated marketing skill
Mark RitsonAlthough we never talk about it, marketers kill as many brands as we create, and doing so in the right way at the right time is crucial to business health.
Tips for marketers on making a midlife change
Andrew GeogheganExperienced professionals are increasingly challenging their own assumptions about their purpose and work, but it doesn’t have to be a leap in the dark.
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How to turn data into insight and action
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This quick guide provides advice for businesses seeking to define or rework their brand purpose.
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This quick guide provides a starting point for brands facing changes to marketing budgets in challenging times. It covers key strategic considerations and tactics for optimising spend, showing how to do more with less.
Direct Line’s Ann Constantine on the ‘next leap’ for effectiveness
Charlotte RogersReflecting on her more than two decades at the insurance giant, head of marketing effectiveness Ann Constantine considers what next for measurement and the lessons marketers can learn from the 1990s.
The 2023 Agenda: The spotlight shines brighter on effectiveness
Charlotte RogersMarketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2023. As well as flagging what we think marketers should be spending time and money on next year, this is also a commitment from us to focus on these topics.
How one white goods brand is proving marketing’s worth in a challenging economy
Niamh CarrollArçelik , parent company of white goods brands such as Beko, is determined not to compromise brand-building activities such as its sustainability initiatives and innovation even amid a tough economic climate.
Meet the marketers swapping corporate life for portfolio careers
Matthew ValentineAttracted by their curiosity and intrinsic knowledge of digital transformation, brands are ramping up their interest in appointing marketers as non-executive directors.
What does 2023 look like for marketing recruitment?
Molly InnesLooking for a new role in 2023? Here’s what to expect from the recruitment market.
Why CMOs are turning to WhatsApp groups for support
Molly InnesAs marketing WhatsApp communities grow in prominence, why are so many marketers turning to peer-to-peer groups for support?
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Tesla is about to experience the seven perils of discounting
Mark RitsonBy discounting for the first time, Tesla is not only starting an electric vehicle price war, it is communicating its weakness to existing and future customers.
Pricing: Marketers on the business case for behavioural science
Charlotte RogersRather than opting for blanket promotions and slashing prices, marketers are advised to tap into the power of behavioural science.
‘Patience is a virtue’: Brands on how to negotiate B2B pricing decisions
Matthew ValentinePatience, open communication and human contact are crucial when navigating price changes in the B2B world, particularly in the current climate.
The most important part of AI is the human intelligence behind it
Catherine KellyArtificial intelligence is a powerful and exciting technology with the potential to revolutionise many industries, including marketing. However, human intelligence ultimately determines how effectively AI is used to drive real-life benefits.
Why ‘brand gen’ is the secret to effective, full-funnel B2B campaigns
Marketing Week PartnerBrand marketing and demand generation are too often separated, which leads to misalignment and loss of impact. B2B marketers should look to ‘brand gen’ campaigns to unite them.