British Airways

Abigail Comber

Customer insight and data are top priorities for Abigail Comber, as she tackles the head of customer role at British Airways. She cites her biggest challenge as “the pace of change in consumers’ lifestyles and meeting that expectation at 33,000 feet”. In her new role, she will be drawing on a lifetime’s marketing experience and […]

Troy Warfield

Troy Warfield joined British Airways at the end of 2015 and now oversees more than 14,000 cabin crew and all customer insight, customer relations, product development and partnership activity. Prior to joining BA, Warfield was group commercial director at car rental company Avis Budget. When the brand hired him in November 2012, it said his […]

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