Uber landed on the UK cab hire scene with a bang and promptly blew apart the traditional cabbing experience. You always know a brand has caught the zeitgeist when its moniker becomes part of general conversation, as it has done with ‘getting an Uber’. Rachael Pettit is partly responsible for this ‘Uberification’ but she’s not […]
Kinnerton Confectionary Limited
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Lexus used data on 15 years of award-winning luxury campaigns, as well as information about the brand and human emotion to create a 60-second film that tells the story of a car that comes to life and will inevitably lead to questions about whether artificial intelligence can do the same creative job as humans.