Coca-Cola brand cull

Can it help the company bounce back from Covid-19?
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Zero-based budgeting

Route to recovery or flawed thinking?

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The role of agencies

Will agencies be left behind as the creative process speeds up?

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Focus on

Focus on career development

Mark Ritson

on marketing strategy

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Helen Edwards

on branding

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Marketoonist

on the marketing industry

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Reports

In-depth, actionable guides to the latest developments in marketing

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