A Cosmopolitan attitude to sex

The Diary is bored. Not that there’s anything wrong with Marketing Week – but it’s not exactly Glamour, is it? In quieter moments, the Diary likes to indulge in pipe dreams of snuggling between Burberry and Chanel ads, in Marie Claire or Elle.

Dreams no more! Thanks to Sarah Hedley, Rachel Morris and Dr Sarah Humphery, the Diary has come to realise that sex sells.

The aforementioned trio have taken up posts as “sex editors” at Cosmopolitan, pioneering something called the Orgasm Patrol.

To mark their appointment, they will be holding a party at sex boutique Coco de Mer, complete with champagne and an orgasmatron, which sounds not only rather insanitary in a party context, but reminiscent of the Woody Allen classic, The Sleeper. However, the Diary must be seen to move with the times.

So, should this page be blank next week, readers will know that the Diary’s (ahem) portfolio impressed the Orgasm Patrol and pastures glossier have beckoned.


Our cup runneth over for Wolford

Marketing Week

Before you start, the answer is “no”. This story does not exist merely as an excuse for the Diary to print a picture of a half-naked lady. It exists because lingerie company Wolford sent the Diary lots of pictures of half-naked ladies, on a CD-ROM that was wearing a (slightly laddered) stocking. The company wishes […]

Customers do want loyalty rewarded

Marketing Week

No sooner has Nectar launched than it seems to run into the expected criticism (MW September 19): criticism about value of rewards; criticism about the failure of the website to accept registrations. We now have criticism from Asda (perhaps not unexpected) stating that 93 per cent of UK shoppers prefer lower prices on goods than […]


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