Have you ever been mistaken for Scarface? What do you have in common with Michael Corleone? Has anyone ever said you’re a Goodfella?
At the Marketing Society’s Knowledge Management seminar this week, the similarities between marketers and the mob were uncovered by Roger Gaspar, deputy director general of the National Criminal Intelligence Service.
Gaspar, who has been keeping his beady eye on marketers, believes they have a lot in common with racketeers in the way that they use information to their various ends.
After studying the “intriguing analogies between organised crime and organised business” Gaspar has deduced that the marketing community still has a lot to learn.
So next time you’re watching The Bill, look out for those helpful hints.