A day with Libby Chambers: My last 24 hours

It is a 9-9:30am start, but when I have calls to Asia I tend to start early, to respect their schedule. The first 90 minutes of today were spent on the phone with the team in Hong Kong.

I spend most of my time on people stuff. The most important thing I can do at Freshfields is build a really capable, deep, broad, resilient marketing team, not just here in London, but also in the markets where we are growing.

I spent 20 minutes reviewing the film that we’re putting on the website for graduate recruitment. My personal recruitment focus is 80 per cent on entry-level, and being seen by British 22-year-olds as the best law firm to spend the first part of their career.

Later today I’ll be going to a session where we’ll be planning a pretty significant training programme for partners and associates, for pricing and fee negotiation and around how to communicate value. I’ll leave at about 7 or 8pm but the thing to note is that it’s an always-on, 24/7 BlackBerry-type environment.


Libby Chambers

The toughest brief

Michael Barnett

Law firm Freshfields’ first chief marketing officer Libby Chambers is looking to drive the brand sky-high. The former Barclays senior marketer talks to Michael Barnett about her grand plans.


Mondelez backs cross-brand tie-ups

Seb Joseph

Mondelez, which owns Cadbury, has pledged to increase the number of cross-brand partnerships it launches in 2013 as the snack business looks to leverage loyalty for its key brands amid tough economic conditions. 


    Leave a comment