A new MW for this new age of marketing

Welcome to the first edition of your new-look Marketing Week. This fresher design is aimed at bringing you more of the content and insight that you need from us and we’d love to hear your thoughts on it.

Like many of you, we’re keen on exploring any way that we can strengthen our brand and make it more relevant to our customers. That’s why, since January when we built a new team, we’ve been writing exclusive and groundbreaking features you genuinely can’t read elsewhere.

That’s why, I’m sure you’ll have noted, our coverage of every discipline within marketing from direct marketing, PR and market research to advertising, search and sales promotion has increased tenfold. We’re talking to more of you than ever before for every feature we write. And we’re using the case studies and real-life scenarios you tell us about to inform marketers from other sectors how they can use the lessons you’ve learned to fight their own corners.

Meanwhile, our news coverage online at MarketingWeek.co.uk has increased both in quality and volume. We’re building an ever greater relationship between the magazine and the website as I’m sure you’ll find out for yourselves within the coming pages. While MarketingWeek.co.uk is already doing everything you would expect of a market-leading website each day, the significant financial investment we’re currently putting into our digital platforms is going to benefit all of our users in the not too distant future.

And to complete the picture for you, we’re working harder at our events and conferences for 2009-10 as I’m sure those of you who have already signed up to the likes of The Trends Show in May, MarketingWeekLive in June and next week’s Measuring Marketing Effectiveness conference already know. We’ll be previewing each of them on and offline and bringing you exclusive reports back from the conferences themselves.

But we’re not stopping the change here. The redesign, the examination of our content and the improvements we’re making across the brand are just part of a process. We’re ready to listen to your feedback and comments on anything and everything. The new Marketing Week relies on having an active dialogue with you, the readers, the marketing industry, so get emailing, give us a call or Tweet us at MarketingWeekEd. We plan to evolve, to react and to innovate where appropriate. Here’s to new beginnings.


Building a brand rather than just launching a pill

Marketing Week

GlaxoSmithKline launched its weight loss drug Alli earlier this week in Europe with a marketing spend of £8.5m in the UK alone. But since the treatment can have pretty dramatic and unfortunate side effects, the company is hoping its potential obesity-busting effects will appear alluring enough to consumers to overcome any negative publicity. GSK consumer […]

T-Mobile appoints marketing chief

Marketing Week

T-Mobile UK has appointed Srini Gopalan, currently Capital One Bank MD for Europe, as its new chief marketing officer. He replaces Phil Chapman, who joined Kerry Foods in February in the new role of group marketing director. Gopalan, who will join T-Mobile in June, will be responsible for revenue development encompassing customer relationship management, loyalty […]


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