A pony for the Hovis boy biker

The Diary is always impressed by stories of those who give up their spare time to raise dough for charity. So news of Hovis marketing manager Simon Foster’s efforts was just the Diary’s cup of teacake.

Foster, who is dedicated not only to the brand’s pledge to raise £1m for the NSPCC, but also to keeping the spirit of the Hovis delivery boy-on-a-bike alive, has just cycled from Land’s End to John O’Groats.

Foster has already raised over £20,000 and covered about 120 miles a day in conditions ranging from bright sunshine to snow when he hit the Grampian Hills. But he didn’t even get a welcome party on arriving at his final destination.

Anyone who feels that Foster’s heroic commitment to both his job and a good cause should be rewarded should contact him on simon.foster@britishbakeries.co.uk. Go on – he kneads a boost.


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