A relaunched Marketing Week will do more for marketers

MW_230409_COVERMarketing Week magazine is relaunching with a new look starting from the Thursday 23rd April edition. The changes, a response to feedback from our readership, follow a restructure of our editorial team earlier this year that has already allowed us to cover the industry in more depth and with more analysis than ever.

Having a dedicated news team has enabled us to increase the volume and quality of news coverage we can feature on the website, MarketingWeek.co.uk, getting news to subscribers how and when they want to receive it. That means there is more room in the magazine for our specialist features team to write the market-leading and groundbreaking features you have been reading since the turn of the year.

The new magazine design can be seen as just the latest stage of the Marketing Week brand’s evolution, there are new sections to look out for that help fulfil our aims of increasing and evolving the quality of our industry coverage.

Inside the magazine – What’s changed?

• An occasional profile section, kicking off with Unilever’s chief marketing officer Simon Clift in the edition out on 23rd April, will run over five pages.
• A Marketer2Marketer section will use a panel of marketers to question the profile subject.
• The Trends section, dealing with exclusive market research, has also been updated to include a newly introduced section called The Frontline which asks three or four marketers in the sector that the market research deals with, if and how the findings match their experience in reality.

A secret marketer will provide a weekly inside view of what it is to be a marketing director in a rapidly changing environment. The column promises to report on every day scenarios, from pitch disasters to debilitating budget slashing, all in a humorous tone.

New columnists

New columnists to Marketing Week include: Simon Clift (chief marketing officer at Unilever), media expert Raymond Snoddy, Susannah Simpson (founder of Limelight) and Aidan Bocci (CEO of Commercial Advantage) and management consultant to the world’s biggest brands). Retained from the former team are: Stuart Smith, Alan Mitchell, Ruth Mortimer, Michael Nutley and Andrew Harrison.

Please let us know your views on our re-design or on any aspect of the marketing and marketing services industry by emailing the editor at mw.editorial@centaur.co.uk

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