A sad tale of wasted saliva

There comes a point on a Friday night when the Diary has to make tracks for either a curry house or a pizza restaurant.

So while the Clerkenwell area of London was still raving the Diary and some contacts headed for the reliable Pizza Express, managing to beat other revellers to a table.

While a queue gathered outside, mouths began to salivate at the prospect of pizza.

The unthinkable then happened. After placing our orders we were informed that pizza was off the menu.

Salads and lasagne were offered as free alternatives. Not quite the same as pizza, and certainly not what you expect from a pizza restaurant.


The tricky task of floating easy

Marketing Week

After the entrepreneurial wilderness that characterised marketing through much of the nineties, it’s good to see a new star in the ascendant. Step forward Stelios Haji-Ioannou, founder and chairman of the burgeoning Easy Group empire. The next few weeks will be critical to the future success of the group as Haji-Ioannou places 25 per cent […]

Whitbread takes axe to 140 restaurant outlets

Marketing Week

Whitbread is selling 140 of its restaurant sites and rebranding most of its Beefeater outlets as part of a radical shake-up to boost profits in its restaurant portfolio. The group has created two new brands for more than half of its 258 Beefeater sites – 80 out-of-town sites will be rebranded as “Out and Out” […]


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