A sweet way to keep staff

If you’ve ever wondered what the secret of staff morale was, look no further than a bit of something sweet on a midweek afternoon.

Customer publishing agency August Media surveyed its staff recently to find out their favourite perk.

It seems that gym memberships, bonuses and the like cut no ice at the year-old company that produces contract magazines for clients that include IKEA, Strutt & Parker and City & Guilds.

The workers’ best benefit was, in fact, the free bar of chocolate they are given every Wednesday afternoon.

The Dairy is unsure whether this is a reflection on the level of other perks on offer or proof of a sweet-toothed workforce, but since setting up last year, August has lost no staff and has actually doubled in size.

Marketing and HR directors, take note.


Ofcom junks food ads aimed at children

Marketing Week

Ofcom’s decision last week to ban junk food advertising around children’s television programmes following a protracted consultation seems only to have succeeded in outraging all sides. After proposing restrictions that cover children up to the age of 16, rather than the under-nines it consulted on, the media regulator has been accused by trade bodies, food […]

Assessing the Reiss Brand

Marketing Week

Each week in association with retail and marketing consultancy Pragma, MarketingWeek.co.uk looks at a high-profile UK brand, assessing its performance against a range of criteria and offering suggestions to improve its overall score. Marks for each section are given out of five stars, while the overall rating is given at the end of the review.

London launches recycling push in supermarkets

Marketing Week

The Mayor of London is launching a campaign on supermarket baskets to encourage shoppers to recycle more. It launches this week. The Recycle for London campaign aims to highlight the fact that 75% of products that are in supermarket shopping baskets can be recycled. It will also prompt consumers to use recycling facilities at supermarkets. […]